According to the National Restaurant Association’s 2007 Market Outlook report, restaurant industry sales are forecast to reach a record of $537 billion in 2007. This represents an increase of 5% over 2006.
QSR magazine covers a broad spectrum of the restaurant industry—perhaps much broader than you realized.
5 Key Markets We Cover
Quick-Service
Traditional fast food still offers value, but as consumer desires have grown, quick-service has adapted, with premium and healthy menu items, customizable food, and more.
Fast-Casual
This part of quick-service is all about upscale food and interior designs—the place where quick-service convenience meets casual dining menus and feel, at a higher price point that consumers are willing to pay.
Casual
In today’s foodservice market, where casual dining influences quick-service and vice versa, and also offers options like curbside takeaway, this segment is a natural fit for QSR magazine.
Coffee/Snack
These cravable, quick stops for a smoothie, ice cream, or cup of coffee—and even a sandwich or salad—are a crucial part of foodservice for time-starved consumers.
C-Store/Grocery
Convenience stores and groceries have upped their off-premises meal options, blurring the line between them and traditional restaurants. And all are after consumer food dollars.
Our Market, Our Mission
QSR recognizes that vendors to this industry each bring to market a unique product, service, and/or solution that can help decision-makers improve their restaurant operations. We also understand the importance of crafting a cost-effective, integrated marketing program to spotlight those products, services and solutions to restaurant decision-makers while they are making purchasing decisions throughout the year.
QSR is committed to delivering the best strategic coverage of the restaurant industry for our subscribers. We also continue to innovate and invest in our integrated media platform to provide vendors of restaurant products and services with the smartest, most cost-effective solutions for reaching and impacting the restaurant market.
With an expanded portfolio of product offerings, QSR now provides more options for advertisers to deliver strategic marketing messages across multiple mediums throughout the year. That makes QSR an even smarter media partner in 2008.
We at QSR look forward to helping you drive sales and reinforce your position of market leadership in print, online, or face-to-face with QSR—the most effective marketing partner for today’s savviest restaurant vendors.
Use the links above to download all the information you need about advertising in QSR and affiliated products in 2008, including our full booklet of media information.