EATING OUT IN AMERICA

• For every breakfast eaten in a restaurant, two are eaten outside of the restaurant and more of those are eaten in cars.⁽¹⁾
• In 2008, operators regularly offering special deals and LTOs came out ahead. Operators offering frequent deals increased their share of traffic by 6% for the year ending November 2008, while those holding back lost 1%.⁽¹⁾

NEW INFORMATION ABOUT QSR BREAKFAST

• Consumers who eat breakfast at QSRs at least twice per week ⁽²⁾ are:
  • Male, by more than a 2 to 1 margin
  • Most likely to be between 35 and 44 years old
  • Place a high premium on convenience
• Growth in QSR breakfast sandwich sales is forecast to continue at a compound annual growth rate (CAGR) of over 8%, while CAGR of the foodservice industry as a whole is expected to proceed at a rate of 3-4%.
• Breakfast sandwiches comprise a whopping 54% of the items on the breakfast menus of the top 250 QSR chains! ⁽³⁾

EGGS ARE A NATURAL AT BREAKFAST

• The breakfast sandwich continues to maintain its position as the top food on the QSR morning menu, while the wrap/burrito is the fastest-growing.⁽¹⁾
• Menu mentions of eggs on Limited Serve Restaurants’ breakfast outnumber mentions of bacon or sausage by almost 2 to 1! ⁽³⁾
• Significantly more eggs are currently used in QSRs than any other segment. That’s almost 80MM pounds more per year than family dining, the next closest segment! ⁽⁴⁾

1. The NPDGroup/CREST – “Consumer Visits to Commercial Restaurants,” February 2009
2. Technomic – “Opportunities in the Away-From-Home Breakfast Daypart,” August 2008
3. Technomic, Inc. “The Breakfast Category Report”
4. Datassential, proprietary research, October 2008