QSR Magazine - Current Issue Cover
Which is most important to the drive-thru experience?
Register today for QSR magazine's Drive-Thru Webinar: October 30, 2008
Marketing News
Industry Headlines
[2008-10-03] The Chicago yogurt shop is debuting the limited-edition Berry Obama and McCain Crunch menu items and using each offerings' popularity as a voting gauge.
[2008-10-03] The five new desserts in the Portions line each contain no more than 200 calories.
[2008-10-02] The annual U.S. pretzel industry is worth over $550 million.
[2008-10-02] An on-site wind turbine will provide 10 percent of the power at Chipotle's Gurnee, Illinois, restaurant.
[2008-10-01] Hundreds of creative ice cream Creations were shared and promoted through social networking avenues.
More Industry Headlines
[2008-09-30] Two versions of Hardee's new Little Thickburgers will sell for $1.99
[2008-09-29] The company is giving away a free Oven Baked Sandwich to anyone named Jared.
[2008-09-24] Participating Mrs. Winner’s restaurants will introduce an eight piece BOGO promotion.
[2008-09-24] After testing revealed consumer affinity for gravy at breakfast, Hardee's re-released the sandwich as the Pork Chop ‘N’ Gravy Biscuit.
[2008-09-24] Twenty-three percent of surveyors say they prefer Italian, followed by Japanese cuisine (15 percent).
[2008-09-24] Marble Slamb and MaggieMoo's will offer participating customers mobile coupons through the end of the year.
[2008-09-23] As part of the pledge, implemented by January 1, 2009, the company intends to feature only products that meet its nutritional guidelines in all advertising aimed at children under 12.
[2008-09-19] The onion-flavored puffed snacks will be distributed, along with Burger King–branded potato chips, to the Caribbean, Central America, South American, and parts of Asia.
[2008-09-16] The company will give a free Lil’ Rounder to every guest and offer small soft serve cones for 59 cents.
[2008-09-12] The brand won first place honors in the Traditional Barbecue Sauce category at the Labor Day wing festival in Buffalo, New York.
[2008-09-12] The company is rolling out a 99 cent Classic Taco deal beginning Sept. 17 and using a steamy ad to promote the campaign.
[2008-09-09] Packaged Facts estimates organic and natural food and beverage sales experienced a compounded annual growth rate of 18.8 percent over the last three years.
[2008-09-09] To celebrate its six new menu items, the company is giving away one to each customer on Sept. 18.
[2008-09-08] Forty-one percent of Hispanics reward children's good behavior with salty snacks versus only 19 percent of non-Hispanics.
Industry Features
Boston Market has become the latest chain -- following Subway, Quiznos, and Pizza Hut -- to advertise menu items priced at $5. Why has the five spot suddenly become so hot?
The $5 Phenomenon
Boston Market has become the latest chain -- following Subway, Quiznos, and Pizza Hut -- to advertise menu items priced at $5. Why has the five spot suddenly become so hot?
Whatever is on your menu, that very item, right down to the ingredients, has a story to tell, and your customers are interested in hearing it.
What’s Your Story?
Whatever is on your menu, that very item, right down to the ingredients, has a story to tell, and your customers are interested in hearing it.
Business of Blogging
Embracing social media could enhance your corporate identity and appeal to younger audiences.
Subway’s Savior
Since losing 245 pounds eating Subway sandwiches 10 years ago, Jared Fogle has made a full-time job out of leading consumers to the Subway Promised Land.
Fast Casual Barbecue, the Cat Cora Way
Food Network's Iron Chef Cat Cora launches an ambitious fast casual barbecue concept. Does she have the right recipe?
Marketing Among the Giants
The selection of the top 10 iconic 2007 marketing events does not rely on a particular medium or even campaign effectiveness, but on what was learned that might have value across the industry.
Adios, Little Monkey Dude
After four years as the marketing mascot for Cheyenne, Wyoming-based quick-service restaurant Taco John's, Whiplash the Cowboy Monkey is being replaced by TJ DJ.
An Informed Decision
New technology provides key information to restaurant owners searching for expansion sites and gathering customer information.
Crunch Time
Snack-happy Generation-Y’ers are fixated on fun foods that fill the gap between meals.
Pucker Up
They might taste sour, but tart cherries can be a sweet addition to quick-service fare, as some chains are finding out.
Quick-Service Delivery
Late-night delivery services bring in new business.
Confounded by Fast-Casual
The true count of fast-casual units is one of the most sought-after numbers in the restaurant industry. Unfortunately, it's also one of the most nebulous.
King, Meet the World
John Shaufelberger is making sure the King and his Whopper are properly introduced to consumers outside the U.S.
2008 Outlook: Part I
In the first part of this series, we look at top-level concerns of quick-service executives for 2008.
More Marketing Stories