QSR Magazine - Current Issue Cover
Do consumers know what specific actions they'd like restaurants to take toward going green?
Free Webinar - Reduce Energy Cost and Consumption by up to 30%
Add RSS FeedMarketing News
Industry Headlines
[2010-03-19] New prepaid card service, Biddees, acts as a "reverse auction" that gives a slice of transactions to the nonprofit of the customer's choice.
[2010-03-19] Pizza Inn, headquartered in Denton County, Texas, honoring local North Texas basketball team with a specially priced buffet.
[2010-03-19] Brian O'Mara spent 20 years with McDonald's, and will be responsible for the strategic development, planning, and execution of Baskin-Robbins' marketing initiatives in the U.S.
[2010-03-19] Jeff Keune named vice president of marketing, while Y&R Chicago is announced as agency of record for the brand.
[2010-03-18] D&W Fine Pack to continue developing D&W Fine Pack Sales and Marketing organization.
[2010-03-17] Wienerschnitzel is offering thousands of prizes through April 24, printing the rewards on its corn dog sticks.
[2010-03-16] Olson Communications' Culinary Visions Panel discussion finds that people want simple, fresh, and authentic meal experiences.
[2010-03-16] Company's two brands announce agreements with sports facilities, including one with the Colorado Rockies.
[2010-03-16] Industry giants go viral with eye-catching, augmented-reality marketing promotions.
[2010-03-15] Panda Express launches its latest advertising campaign featuring talking pandas Eddie and Tom-Tom, who discuss the chain's Honey Walnut Shrimp.
[2010-03-12] Papa John's “Coaches Code Challenge” will give $1 to the V Foundation for Cancer Research and the Kay Yow/WBCA Cancer Fund with every online order.
[2010-03-11] Two of the pizza chain's newest stores, one in New Delhi and one in New Orleans, celebrate as Domino's hits 9,000 stores.
[2010-03-11] Three fans win the right to name new salads through "Create-Your-Own Powerhouse Salad" contest.
[2010-03-10] Burger chain uses Market Selection program to draw customers and test ingredients it hopes to add to the permanent menu.
Industry Features
Quick-serves are taking to the airwaves to dog on competition and to steal market share. Comparative advertising veils an often messy marketing strategy.
Attack Ads Aren’t Just For Politicians
Quick-serves are taking to the airwaves to dog on competition and to steal market share. Comparative advertising veils an often messy marketing strategy.
As mobile quick serves grow in popularity across the country, operators should be prepared for a host of challenges when running one.
Mobiles Find It’s a Bumpy Road
As mobile quick serves grow in popularity across the country, operators should be prepared for a host of challenges when running one.
How Going Green Can Hurt Your Business
One unforeseen result of the sustainability movement is the growing consumer backlash against greenwashing. Is your brand guilty?
Fans for Life
Quick serves find loyalty in the growing college crowd by opening on or near campuses.
Hot Spot
Turning your operation into a social hub can boost employee morale and give you word-of-mouth advertising.
The Value Equation
The recession has shifted the definition of value, and it’s no longer just about the lowest price.
How Subway Went Global
Subway's director of development explains how the brand transformed into an international icon and which markets he's watching for the future.
Franchising in 2010
2010 is shaping up to be a great year. Focus could be shifting back to operations in the restaurant industry, and not just selling franchises.