Industry Headlines
[2009-07-02] New BBQ Bacon Cheddar Roastburger is third of the Roastburger line.
[2009-07-02] Buy-one-get-one-free coupon distributed to everyone in the know.
[2009-07-01] For a limited time, specialty fish will be featured in fish tacos.
[2009-07-01] Weekend promo in support of their new Fill-Up Boxes to take place in Davenport, Iowa.
[2009-06-30] Customers asked to pitch commercial scripts celebrating chain's "Best Burrito" award.
Industry Resource
More Industry Headlines
[2009-06-29] New pancake flavors include Pineapple Upside Down Pancake, Banana Macadamia Nut, and Strawberry Passion Fruit.
[2009-06-29] New advertising campaign for value menu to run before select summer films before it moves to television.
[2009-06-29] Biscuit Holes introduced with ad campaign that asks customers to name the product.
[2009-06-25] Sorbet Sippers running for $3.99 through Labor Day weekend, the first fixed price on a menu item from the chain.
[2009-06-25] "Cookie Man," along with alter-ego "George A. Cookies," to be company's official public mascot.
[2009-06-25] Ohio-based Certified Oil Company's program can be used for benefits at area restaurants.
[2009-06-24] Pan-Asian chain sets net sales records with week-long Mother's Day promotion.
[2009-06-23] Select franchises to implement solution in June; system-wide implementation scheduled for September.
[2009-06-22] Marketing and concessions agreement with the Boston Red Sox allows Mexican grill ballpark exposure.
[2009-06-22] Promotional game, burgers, and television spots to correlate with film's June 24 release.
[2009-06-22] Through promo partnership with Dr Pepper, CKE Restaurants Inc. will award six customers a 2010 Chevy Camaro.
[2009-06-19] Exact serving sizes and price points are not yet confirmed, but a single serving is expected to be available for about $1.
Industry Features
Jamba Juice Goes Grab-and-GoJamba Juice might not have changed its name but it definitely changed its game with the addition of food and cold teas to its menus.
Who's No. 1? In this time of dwindling dining-out dollars, it's not brands that are facing off but entire segments.
Is ‘Free’ a Sound StrategyFree is an enticing word, especially in today’s economic climate. But it might be the wrong one to use when it comes to designing a promotion.
Chicken FightEl Pollo Loco sees KFC's grilled product as an attack against its core product, and it's not going to take it sitting down.
The Ins and Outs of In-N-OutStacy Perman, author of a new book about In-N-Out Burger, explains how it beat giants like BK and McDonalds on per-store sales.
Snack AttacksIf you’re looking for ideas for the snack daypart, you should check out what’s happening in your local c-store.
A Cinematic ApproachA Sundance filmmaker thinks production companies like his should be handling your commercials and training videos -- if you want them to be effective.
The In-Store StrategyOftentimes, in-store marketing is the last opportunity to influence consumers and a good way to boost the bottom line during a slowdown.
Marketing News