Gauging Engagement
By Christopher Wolf
Recently published
December 2009 Two-thirds of advertisers reportedly use “branded entertainment” to reach consumers, so what are you waiting for?
November 2009 Think of your crew training as a marketing project and your brand experience will benefit.
October 2009 New menu introductions are key to having a competitive edge.
September 2009 Forget the marketing gold mine of 18-to-34-year-olds, the real trend setters are the slightly older Generation Jones.
August 2009 Many foodservice brands are promoting their lack of innovation. Should you join the pack?
July 2009 If used correctly, social media like Twitter can be an advertising steal.
June 2009 Smart marketers will recognize the changing African American demographics in America today.
May 2009 Knowing your brand, endorser, and audience is more important than any scandal.
April 2009 Do mood-lifting strategies sell more burgers and soda?
March 2009 Full-service and quick-service unite against the new takeout competition—supermarkets.
February 2009 These days competitors and consumers are holding chains accountable for humorous claims and comparisons that go too far.
January 2009 Will the public and the media give chains the time to get portion and price right?
As director of strategic innovation for The Turover Straus Group, Christopher Wolf serves a wide range of manufacturing and retail-based clients seeking strategic and culinary innovations for consumers and the food industry.
