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Roy Bergold Monthly Column

June 2008 - Re-Search

Knowing how to ask the right questions can prevent your company from making expensive mistakes.
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May 2008 - The Path

The best opportunities for increasing sales are your regular customers.
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April 2008 - How to Keep a Manager

I received an e-mail from a reader this past month . She asked me how to compensate good managers so they don't leave or get unmotivated.
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March 2008 - Green and Growing

When Ray Kroc said “green and growing,” he meant something completely different than the subject of this month's issue.
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February 2008 - Tips For Going Global

This month's QSR subject is going international.
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January 2008 - Small Chain, Big Award

This month I want to talk about the topic of this issue, Small Chains, and then I have a surprise for you.
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December 2007 - Enter The Holidays

It's that wonderful time of year again where you spend all of your money and get footed pajamas in return.
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November 2007 - Ten Areas of Improvement

I'd like to give you some of my thoughts on foodservice packaging trends and how you can make use of them to further your restaurant business.
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October 2007 - The Golden Gourmets

Today, we are going to talk about another market that you should be getting your share of...
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September 2007 - Please Talk to Me

Last month, we talked about customer satisfaction. Since then it occurred to me that you can't satisfy customers unless you know what you need to do.
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August 2007 - As You Want To Be Treated

I just finished a battle with a computer satellite provider. I lost.
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July 2007 - What It Was Really Like

Well, another topic has surfaced from a reader question that I would consider it an honor to address:
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June 2007 - When to Run and When to Stay

So, last month we talked about retirement, and I urged you not to turn the page because you are too young to think about it.
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Roy Bergold served as McDonald's advertising head for 29 years. He now lives in Payson, Arizona, on a horse ranch. Reach him by e-mail at roy@qsrmagazine.com.