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Steve Weiss Monthly Column

July 2008 - Reputation on the Internet

Marketers must understand that an Internet search is rarely just a request for neutral information.
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June 2008 - Behind a Great Campaign

Sonic Drive-In's television ads are a truly bright collection of work in an ad environment that lately seems devoid of focus, taste, charm, and an accessible sales message.
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May 2008 - One Family's Craving

At Dickey's Barbecue Pit, three generations have worked to fulfill customers' barbecue cravings while staying true to the concept's roots.
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April 2008 - Wendy's Shows Its Roots

Early last summer Wendy's, the historically conservative burger chain, took a chance on a bold, new media campaign.
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March 2008 - Television Is Dead

How many hours will a television be on in your home today?
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February 2008 - The Bagel Grows Up

It's one of those quirky cultural dividing lines that separate yesterday from today.
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January 2008 - Too Much on the Plate?

Industry executives contemplating their marketing efforts are a hard-pressed lot these days.
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December 2007 - Ads Vs. Advocates

We live in an era of easily given and easily taken offense. There might have been a time when the core of civility was implied mutual respect, but that's a concept that now sadly seems as quaint as a tea party.
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November 2007 - DQ Only Appears To Be Waffling

There's a story about the early impact of the Dairy Queen chain in Texas that might be apocryphal but hopefully is not.
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October 2007 - Krystal At 75 Years Young

By any measure it remains one of the industry's all-tim oddest food promotions
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September 2007 - Web Site Wisdom

It is increasingly difficult to remember life before the Internet. And yet, like QSR magazine, the World Wide Web is really not much more than a decade old. My how time and information fly!
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August 2007 - Papaya King Goes Platinum

Major culinary opinion makers such as Anthony Bourdain and David Weingarten have lauded its cuisine.
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July 2007 - Big Apple Operators

Assume you work at New York's famed Rockefeller Center.
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June 2007 - CKE Scores With Citysearch

Nothing gets the foodservice industry more excited then a new menu item.
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Steve Weiss, a CIA graduate and veteran foodservice editor, is director of trends research with Near Bridge Consulting. Weiss can be reached at steve@qsrmagazine.com.