QSR Feature
View from the Kitchen
International Influences on Quick-Service
Spain has emerged as an innovative
world-cuisine leader and has great depth in cooking styles,
dishes, and flavors. Mediterranean and Asian cuisine offer bold
flavors in line with consumers’ evolving nutritional
needs and flavor desires.
— Jon Miller
Director of Research & Development, El Pollo
Loco
We’ll see quick-service inspired by
authentic street cuisines of various countries. For example,
items from outdoor grills in the Tropics; unique handheld
carriers from a stand in Paris; and bold, simple flavors off a
street cart in Mexico.
— Sean McGrath
Culinary Director, Sara Lee Foodservice
If McDonalds’s can democratize
edamame, then a spicy Thai peanut chicken salad or a BBQ pork
sandwich with a kimchee-based slaw is not such a stretch.
Southern Europe/ Mediterranean flavors have re-introduced us to
Spanish influences—heightened flavor sensations and
health benefits. Mediterranean/ North African flavors and
techniques creep in at the full-service end for the same
authentic and flavorful reasons. These could present themselves
in the quick-service world in the form of dipping sauces or
marinades (tapenade or chimichurri or harissa) to familiar
proteins.
— Philip Smith
Corporate Executive Chef, Bruegger’s
Indian cuisine provides a variety of
dishes that can be prepared as one-pot meals/stews or that can
be stuffed and baked/ fried. Furthermore, Indian cuisine s
famous for vegetarian dishes that can be included in
quick-service.
— Uta Schepers
Corporate Chef, Tyson
Foods, Inc.
Some ethnic populations see traditional
American cuisine as rather bland, so flavor profiles
incorporating traditionally ethnic elements—spices,
peppers, seasonings—give food a more exotic flair. These
more intense flavor profiles will continue to resonate with
consumers and affect their purchasing decisions.
— Daniel Barash
Senior Director of Operations and Products,
Moe’s Southwest Grill
Chile will become more and more of a
curiosity. This will be led by the fact that people are
starting to understand the great impact Chile has on our
produce market and that they grow very nice wines at good
prices. The Thai food phenomenon is great, but people will
begin to say, “This is delicious, but what else is
there?” This question will be answered by India, Vietnam,
and regional Chinese cuisines never before known.
— Mike Leitner
Customer Account
Chef, Campbell Soup Company
Indian foods will become mainstream and
impact quick-service in the next five to ten years, because
bolder flavors are still on the rise.
—
Rob D’Ors
Director of
Product Development, Retail Brand Group



