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QSR Feature
2007 Franchisee Technology Adoption Survey

Tying Technology to Profits

It’s very clear that despite all the challenges surrounding technology, franchisees link technology quite closely to the success of their franchise business. More than half say technology is very important to their success, while only 2 percent say it has little or no importance. This is a very strong relationship, which means franchisees must be seeing the benefits of technology translating to their bottom line.

How important is technology to the successful operation of your quick-service restaurants?

Results from 2007 Restaurant Franchisee Technology Adoption Survey

Rating the Adoption Process

Most of the challenges occur at the end of the adoption process. It probably comes as no surprise that ongoing support needs the most work, followed next by training. Franchisees also struggle with trying to select which type of technology would give them the most value. For example, should they upgrade their POS or install a video surveillance system or a kiosk.

Rate how well each step is working for your business.

Results from 2007 Restaurant Franchisee Technology Adoption Survey
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