Adoption Challenges

When asked about the top-three challenges affecting the adoption of technology, franchisees cited cost to maintain technology, training, and issues around installation as major concerns. Three other challenges were mentioned several times under the “other” category: cost, keeping up to date on new models, and reliability.

What are your top-three challenges regarding technology adoption?

Purchase Influencers

It’s been noted that franchisees have some problems selecting which technology to purchase when trying to improve their business. However, there’s no uncertainty as to what they want from the technology. At the top of the list was increasing revenue followed closely by improving operations and then improving customer experience. It’s worth noting that cost was mentioned, but it’s a relatively weak consideration. And surprisingly, franchisor recommendations and mandates are not viewed as overly important. Perhaps that’s because they are rarely in conflict with the top franchisee goals.

Rank the influence of the following factors when deciding which technology to invest in to improve business (1 is most important).