Expectations for Franchisors

When it comes to technology, franchisees want to know what to expect. They want to know what technologies their franchisors will introduce within the next few years. They want to be consulted so that they are confident that their franchisors’ technology road map was built around their unique needs. They want choice of at least two vendors to make the best decision for their specific situation. And most importantly, they want to make sure they fully understand the return on investment equation: What will be the impact of new technology and the return given their specific store environment?

What do you expect from your franchisor regarding new technology processes?

Working Together

Nearly 70 percent of franchisees surveyed indicated they agree or strongly agree with their franchisors’ technology roadmap, meaning they agree with choices made in terms of which technologies to implement and when. It is abundantly clear that franchisees look to their franchisor for technology vision and direction.

I agree with my franchisor’s technology road map/choices of which technologies to implement.