Who is in Control?

It appears franchisors control which technologies are implemented for more than 50 percent of franchisees surveyed. However, more than 80 percent of franchisors believe that franchisees should have more control, either complete autonomy or an equal vote in the decision-making process.

Nearly 70 percent of those surveyed indicated that their franchisor controls the short list of vendors for particular technology rollouts.

Eighty-five percent of franchisees believe they should have the autonomy to select the final vendor for a new rollout—or at least have an equal vote in the decision. Forty percent believe it should be solely their choice. This is significant, because less than half of that 40 percent believe that they should control the roadmap and vendor list. Essentially, the majority of franchisees believe their franchisor should play a significant role in developing the road map and identifying a short list of qualified vendors, but still strongly want choice in making the final vendor selection.

Regarding control over the various aspects of the technology adoption process:

Aggressive Action

The majority of franchisees seem to agree that their franchisors’ technology road map is reflective of the appropriate level of aggression to remain competitive in their target markets. Less than 35 percent disagreed.

My franchisor’s technology plan demonstrates the appropriate level of aggression to be competitive in our market.