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QSR Feature
The Grapes of Cash

“The legalities of serving alcohol vary from location to location, so you really have to understand what the laws are,” Olsen says. “As is true for any type of food establishment, quick-service restaurant employees must have proper training concerning alcohol, as well as adequate supervision.”

Theft can be an issue, too.

“You trust that you have a certain type of staff, but we know in this business that’s not always the case,” Lazar says.

To keep employees from helping themselves to the wine, restaurants rely on security cameras, diligent inventory checks, locked storage, eagle-eyed management, and zero-tolerance policies regarding theft.

Still, some quick-serves are willing to accept the risks.

“No matter what you’re doing, there are always liability issues,” says Staci Raymond, operations manager for Taylor’s Automatic Refresher, a three-unit, drive-in-style concept that offers 11 wines by the glass and 15 varieties by the bottle. “We believe it’s worth the trouble.”

The Perfect Match

Here are some suggested pairings from the Wine & Food Matcher widget on expert Natalie MacLean’s Web site.

Pepperoni PizzaPepperoni Pizza // Red Wine: Barbaresco, Barbera, Cabernet Franc Full-Bodied, Chianti, Dolcetto, Montepulciano D’abruzzo, Pinot Noir, Pinotage, Sangiovese, Zinfandel Rosé: Rosé: Dry And Still Sparkling Wine: Champagne Rosé CheeseburgerCheeseburger // Red Wine: Cabernet Sauvignon Old World/ Bordeaux, Côtes-Du-Ventoux, Merlot, Primivito, Rioja, Vacqueyras, Zinfandel
Fried ChickenFried Chicken // Red Wine: Barbera, Chianti Classico, Dolcetto, Pinot Noir, Rioja, Valpolicella Rosé: Catawba, Rosé: Champagne and Sparkling Wine, Rosé: Dry and Still Sparkling Wine: Champagne, Champagne Rosé White Wine: Chardonnay, New World (full-bodied, fruity), Chateauneuf-Du-Pape (Grenache Blanc Blend), Gewürztraminer, Pinot Blanc, Riesling, Sauvignon Blanc Fish and ChipsFish and Chips // Dessert & Fortified Wine: Semillon Botrytised/ Sauternes, Semillon Botyrised White Wine: Bergerac, Bordeaux: Semillon/ Sauvignon Blanc, Semillon, Semillon New World, Verdicchio
Mexican DishesMexican Dishes // Red Wine: Barbera, Cabernet Franc Light-Bodied, Chianti, Merlot, Pinot Noir, Sangiovese, Shiraz, Tempranillo, Zinfandel White Wine, Chenin Blanc, Gewürztraminer, Riesling, Soave Asian DishesAsian Dishes // White Wine: Riesling: Auslese, Rotgipfler, Zierfandler
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Jamie Hartford writes for QSRmagazine.com.