QSR Interview | By Fred Minnick
How have trans fats affected FOCUS? We had to move very quickly in Canada, which is way ahead of the U.S. in this. With Cinnabon, the roll has no calories, but the margarine caused us some issues. We reacted very, very quickly. We’re now moving into that in the United States.
Carvel with ice cream has virtually no trans fats on its menu. We have some potential issues with our Flying Saucer Crackers, and we’re working on those and then on top of that Schlotzsky’s has very few items that have meaningful amounts of trans fats.
But since our ownership, we have identified that the measuring of trans fats might not have been exactly accurate. We’ve re-looked at that and are now working through a process with our suppliers. We think we can be completely trans fat free in those restaurants by the end of this year.
The push for eliminating trans fats happened so quickly. You start talking now about menuboards and putting nutritional information on menuboards and how is that going to be accurate. I’ll tell you when we get our 17-year-old high school student working on a Taylor Machine portioning a medium cone, the chances of that thing being exactly six ounces every single time is basically zero. So I don’t know. I’m having trouble understanding how it really will work.
If one of your brands is hit with E. coli or salmonella, is FOCUS prepared? Through Carvel, we also own a manufacturing and distribution business where we have three manufacturing plants and our own fleet of low temperature direct store delivery trucks. We sell to about 8,500 retailers, including Wal-Mart, Target, and Kroger.
As a result of that, we’ve had to have a fairly robust and documented crisis response program. We are probably better prepared than most but not as prepared as we can be. We are actually in the process [of taking the crisis communications disciplines] from the retail and manufacturing business to the restaurant business. I think we’re probably a B right now, but I think it’s something that in the very near term I’d like to be at an A.
Earlier you talked about brand-specific management teams. You’re currently the president of FOCUS and Schlotzsky’s. Do you plan to move over and let somebody else take the sandwich reins? All I’ll tell you is I’m having more fun with Schlotzsky’s than I’ve had in a long time. It’s been a blast.
- What will Moe’s do for your portfolio?
- What positions do you need to fill?
- Will FOCUS pick up any of the Moe’s litigation?
- Last year you purchased Schlotzsky’s. How similar were the two acquisitions?
- What kind of co-branding do you plan to do with Schlotzsky’s? Can we expect a Moe’s burrito next to a sourdough bread sandwich anytime soon?
- FOCUS is a fairly young company. How have you been able to keep the peace in the franchise community and the corporate side?



