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Taco Bell

Taco Bell 'Feeds the Beat' of Rock Bands

One hundred bands around the country earn promotion through chain's "Feed the Beat" campaign.

Taco Bell Rewards Midwest Franchisee

RLC Enterprises Inc. of Northbrook, Illinois, wins chain's Glen Bell Award.

Taco Bell's Black Jack Going for Free

Chain to give away LTO tacos on Halloween in honor of holiday and World Series.

Win a Crunch When the Crunch Win

Syracuse Crunch hockey team partners with Taco Bell to give away free tacos.

Taco Bell Plays its Black Jack

New Black Jack Tacos to be sold through December 27.

Taco Bell Selects Lead Digital Agency

R/GA to work on strategic and creative digital marketing efforts.

Tyson Foods Provides Hunger Relief in New Jersey

Tyson Foods donated food to the Community FoodBank of New Jersey to show support for the Professional Chef's Association.

Taco Bell Teams with NBA

Partnership allows Taco Bell television and online exposure through NBA, WNBA, and NBA D-League.

Court Rules in Favor of Taco Bell Franchisees

More than 70 franchisees represented in case against insurance company.

Taco Bell Makes Big-Screen Debut

New advertising campaign for value menu to run before select summer films before it moves to television.

Taco Bell Tries to Drop the Dropout Rate April 23

The Taco Bell Foundation will receive 15 percent of the chain's gross sales April 23 to help teens graduate from high school and prepare for life beyond it.

Green KFC-Taco Bell Cuts Water and Energy Use 30%

Solar energy and a sophisticated lighting control system are among the Northampton store's many eco-friendly features.

Industry Applauded for Trans Fat Reductions

Operators have replaced more than 340 million pounds of trans fat and 130 million pounds of saturated fat since 2006.

Quick-Service Restaurants Prevail Despite Weak Economy

Some cite use of JobApp Network as reason sales remain strong.

Bartlett Steals Tacos for Millions

Taco Bell will give away free tacos as part of its "Steal A Base, Steal A Taco" World Series promotion.

Taco Bell Announces Music Lineup

The company named 100 artists to its 2008 Feed the Beat campaign.

Taco Bell Fights Hunger with 'Hills' Stars

Heidi Montag and Spencer Pratt served tacos at a Los Angeles store to raise awareness and money for global hunger.

Yum! Voluntarily Posts Calorie Counts

All five brands in the company will begin the menuboard changes this year in company-owned stores and will finish by the end of 2010.

America's Worst Restaurants For Kids Revealed

Eat This, Not That! authors grade 43 national chains; 6 receive an "F."

Obesity on the Kids' Menus at Top Chains

New study shows that 93 percent of kids' meals at restaurants provide children with calorie overdose.

Taco Bell Advergame Delivers Huge Return on Ideas

Online game was awarded Best Use of Rich Media at the 11th Annual ad:tech Awards.

Taco Bell Launches New Value Menu

The permanent value menu debuts nationwide on May 19, delivering price points of 79, 89, and 99 cents with a variety of menu choices including burritos, tacos, and nachos.

Yum! Recognizes Top Suppliers

Yum! Brands and the Unified Foodservice Purchasing Co-op recently hosted their ninth annual STAR Awards gala to honor top suppliers to the system.

Taco Bell to Save 300M Gallons of Water

Taco Bell is rolling out its new Grill-to-Order cooking method by installing water- and energy-saving electric grills.

Taco Bell Helps Oklahoma City Get Fit

City mayor Mick Cornett is partnering with the company to help the city lose a million pounds.

Live From the Floor: Wincor Aims to Create Competition in U.S. Quick-Serve Technology

As the No. 1 POS provider in Europe, Wincor Nixdorf is probably the biggest technology solutions company that you've never heard of. Tad Shepperd, the company's vice president of U.S. retail, is ready to change that.

Taco Bell To Roll Out New Menu

The new Fresco Menu will offer healthier alternatives and roll out nationwide December 31.

Free Taco Promotion at Taco Bell

If any player, from either team, steals a base during any game of the 2007 MLB World Series, everyone in the U.S. will have the opportunity to enjoy one free Beef Crunchy Taco from Taco Bell.

Taco Bell Partners with Gizmoz and MTV to Launch Virtual Casting Call

Taco Bell is searching for three virtual actors to star as animated talking characters in a 30-second Taco Bell television commercial, which will debut worldwide during the MTV Video Music Awards on September 9, 2007.

Taco Bell Appoints New CMO

Taco Bell Corp. announced that David Ovens has been appointed Chief Marketing Officer of Taco Bell effective August 6, 2007.

Taco Bell/KFC Multi-Brand Units Switch to Low-Linolenic Soybean Oil

Yum Brands today announced it has successfully converted 1,400 Taco Bell/KFC multi-brand locations to a low-linolenic soybean cooking oil.

California Farm Sues Taco Bell for Libel

Boskovich Farms filed a libel lawsuit against Taco Bell with the Orange County Superior Court on March 14.

Taco Bell Tests MasterCard PayPass

Taco Bell reportedly intends to launch the program at all company-owned stores and offer the option to franchisees.

KFC-Taco Bell Responds to Rat Footage

Yum! Brands President says company will cooperate with New York City health officials.

Taco Bell Franchisees Can't Discuss Rat Problem

Corporate only allows one voice to be heard. But franchisees are not happy.

Rats Found at N.Y. Taco Bell-KFC

News footage of the rats makes its way to the Internet as Yum Brand shares fall 1 percent.

Yum Brands Ending 'Poison Pill' Plan

Yum Brands ending shareholders rights, or 'poison pill,' plan to adopt majority election

Michigan to Join Debate on Trans Fats

Michigan Rep. Lee Gonzales announces a plan to phase out trans fats by July 2008.

Taco Bell Assures the Public Its Food is Safe

Despite the E. coli outbreak at various Taco Bell's in New York, New Jersey, Pennsylvania, and Delaware on December 3, Taco Bell Corp. believes its food, especially lettuce and cheese, to be safe.

Taco Bell Reopens Restaurants in Suffolk and Nassau Counties

Health authorities have yet to determine the specific cause of the E.coli outbreak that moved Taco Bell to close units in Suffolk and Nassau.

Taco Bell Voluntarily Removes Green Onions After E. Coli Scare

Taco Bell says the move to remove green onions from all of its 5,8000 units is 'strictly a precautionary effort."

Taco Bell Responds to E.coli Incident

Taco Bell president promises 'swift and immediate precautions to safeguard customers and employees'

TACO BELL® TO SWITCH TO ZERO GRAMS TRANS FAT CANOLA OIL

For Taco Bell Corp. (Taco Bell) trans fat will soon be a thing of the past.

Dow AgroSciences Increases Production to Support Taco Bell's Decision

On the heels of Taco Bell's announcement that they will convert to a next generation high-stability canola oil, the company behind the technology, Dow AgroSciences LLC, said it would further increase crop production in 2007, with capacity to provide more than one billion pounds of this new oil.

Taco Bell Offers Free Tacos to America

Taco Bell's latest promotional campaign, `Out of Left Field,' promises free tacos for the public if a home run is hit over left field during Game Three of 2006 World Series.

Taco Bell's Cheesy Gordita Crunch Returns

In support of the relaunch of its most popular LTO item, Taco Bell is running a contest searching for the 'cheesiest pick up lines.'

Taco Bell Gives Free Food to Bands

Four up-and-coming bands will receive free from Taco Bell while on tour as part of the Mexican brand's FEED THE BEAT program.

Taco Bell Expands Grilled Stuft Burrito Line With LTO

The Nacho Crunch Grilled Stuft Burrito is the latest addition to Taco Bell's five-year-old Grilled Stuft line.

Yum! Honored for Diversity

Yum! Brands, Inc., parent company of A&W, KFC, Long John Silver's, Pizza Hut, and Taco Bell, has been named one of BLACK ENTERPRISE Magazine's "40 Best Companies for Diversity."

Taco Bell Partners with MLB For Summer Promotion

Winner of Taco Bell's Swing for a Million promotion will have the chance to win $1 million at the 2005 Major League Baseball All-Star Game.

Taco Bell Coins New Daypart

For millions of Americans who eat late at night, but don't know what to call their meal, Taco Bell has the answer: Fourthmeal.

Taco Bell Searching for the Next El Presidente

Taco Bell customers have the chance to be named El Presidente of Taco Bell, a title that comes with a million pesos (almost $94,000), a year's supply of Taco Bell food and Mountain Dew Baja Blast, a trip to California on the corporate jet to Taco Bell headquarters with all the perks, and best of all, no official corporate duties.

Taco Bell Teams With Fox Sports for Bowl Championship Series

Taco Bell and FOX Sports have reached a four-year sponsorship agreement, making Taco Bell the "Official Quick Service Restaurant" of collegiate football's prestigious Bowl Championship Series (BCS).

Study Finds Dashboard Dining Can Affect Vehicle Resale Value

Hitting the drive-thru may save a few precious minutes, but what you eat could save thousands of dollars in the long run. When it comes to a vehicle's residual value, it's what's on (or not on) the inside that counts.

Taco Bell's Crunchwrap Supreme Back by Popular Demand

Taco Bell® announced today its most portable and popular menu item, the Crunchwrap Supreme(TM), will be a permanent menu addition at participating Taco Bell locations starting today.

Taco Bell Leads Category with Most Improved Score

Customer satisfaction survey reveals the Mexican quick-serve is consistently improving its customer relations.

Taco Bell's "Mountain Dew Baja Blast" Promotion Offers Big Cash Prizes

Approximately $88,000 will be awarded to the grand prize winner.

World Series Homer Could Mean Free Tacos for All

Located approximately 420 feet from home plate, the target, measuring 12' x 12', is located left of centerfield, underneath Busch Stadium's scoreboard.

Taco Bell Announces Sauce Contest Winners

Sixteen folks from around the country will have their "words of wisdom" published on the nearly five billion sauce packets distributed to Taco Bell restaurants and customers each year.

New Mountain Dew Flavor Available Only at Taco Bell

Mountain Dew Baja Blast marks the first time an international beverage company and quick-service restaurant have collaborated to create a proprietary beverage.

Taco Bell To Sponsor MLB

Taco Bell and Major League Baseball Properties have reached a three-year sponsorship agreement that will make Taco Bell the "Official Quick Service Restaurant" of Major League Baseball.

Taco Bell Introduces New Spicy Chicken Burrito

New Spicy Chicken Burrito will be available through October 12th for $1.29 at participating restaurants nationwide.

Taco Bell Urges Californians To Buy Votes

Forget Gallup polls. Tacos will decide this race.

Taco Bell Adds "Portable Salad" to Menu

Mexican quick-serve Taco Bell rolls out Chicken Caesar Grilled Stuft Burrito.

Jury Returns $30 Million Verdict Against Taco Bell

Jury finds for plaintiffs who claim to have created the infamous chihuahua character.

Taco Bell Survey Tackles "Big Issues"

As part of its Chicken Enchi-Lottery contest, Taco Bell surveys consumers on some of life's big questions.

Taco Bell Offers Food to Disenchanted New Year's Revelers

Taco Bell launches 7-Layer Nachos with the "Nach-O-Day" New Year's Eve Sweepstakes

America Eats Free Tacos If World Series Home Run Hits Taco Bell® Target

Taco Bell thinks outside the park with 15-foot floating target in San Francisco Bay.

Taco Bell® Kicks Off Nationwide Boys & Girls Clubs Refurbishment Program

Company commits hundreds of volunteer hours to rejuvenate centers.

Taco Bell Extends Quesadilla Product Line With ``The Xtreme Deal''—New Cheese Extreme Quesadilla and X Games Cup Combo

Strong quesadilla sales strong since the introduction of the Chicken Quesadilla in the fourth quarter of 2001 prompted Bell to further extend the line

Taco Bell Tunes In to The New TNN

As part of its ongoing efforts to further connect with its young-adult market, Taco Bell has entered into a multi-million dollar advertising and marketing deal with TNN's parent company, Viacom.

Taco Bell Lights Up the Galaxy's First ``Star-Studded'' Billboard

As part of the latest leg of its $200 million "Think Outside the Bun" campaign, Taco Bell is offering a trip to Hollywood and $1500 in cash to the customer who spots a "spork" in space.

Taco Bell and Austin Powers Team for the Summer Promotion

In-store Austin Powers in Goldmember beverage promotion offers Taco Bell consumers a chance to win $1 million.

Taco Bell Rocks Into an Exclusive MTV Sponsorship

$15 million sponsorship and advertising commitment leverages top-rated MTV programs and specials

Taco Bell Gets Extreme With Two-Year X Games Sponsorship

Taco Bell views the partnership deal with ESPN's X Games as another opportunity to reach its target market—young males with disposable income.

Taco Bell Launches New Club Chalupa by Rewarding Fans

Combining Mexican-inspired flavors with classic "club'' ingredients, Taco Bell debuted the Club Chalupa at participating stores nationwide for $1.99. The introduction of the product coincides with the company's new "outside the bun'' marketing initiative called the "Plug Club,'' which offers Taco Bell lovers across America an opportunity to earn money through April 15

Taco Bell, Microsoft Give Away 'Xbox'

As fans and game players anxiously await the arrival of Xbox on November 15, Taco Bell today unveiled details of its promotional partnership with Microsoft" to launch the future-generation video game system.

Taco Bell Manager Appears in Reality TV Show

Taco Bell® Corp. announced its first extensive in-program brand placement strategy in the original primetime television series "Murder in Small Town X,'' airing nationally on FOX this summer.

Taco Bell Franchisees Win Supplier Support

Tricon Global Restaurants, Inc. (NYSE: YUM)announce that FRANMAC, an association representing U.S. Taco Bell franchisees, together with Tricon, will provide $60 million to Taco Bell franchisees.

Taco Bell Promotes "Tomb Raider''

Taco Bell and Paramount Pictures join to promote the live-action movie "Lara Croft: Tomb Raider,'' which opens in theaters nationwide on June 15, 2001.

Taco Bell Founder Inducted Into Hall of Fame

Glen W. Bell Jr., founder of Taco Bell, will be inducted into the National Junior Achievement Hall of Fame for his outstanding contributions to both free enterprise and society during a ceremony at Boston's Symphony Hall on April 26.

Taco Bell and Xbox Team Up

Microsoft Corp. announced that Taco Bell Corp. has signed on as the first promotional partner for the launch of the highly anticipated Microsoft® Xbox(TM) video game system.

Taco Bell Names Chief Marketing Officer

Taco Bell® today announced the appointment of Greg Creed as the chief marketing officer, adding to its senior leadership team.

Free Tacos for U.S. If Mir Hits Target Ocean Target

Taco Bell is offering a free taco to everyone in the United States if the core of the Mir space station hits a floating Taco Bell target placed in the South Pacific.

Taco Bell Shells Deemed Safe

Taco Bell Corp. today reiterated that its restaurant taco shells are perfectly safe to eat, and are a different product than the supermarket taco shells recalled by Kraft and Safeway.

Possible Allergan Found in Taco Bell Shells

A possible genetically engineered substance deemed unfit for human consumption has been found in taco shells bearing the Taco Bell brand, according to The Washington Post.

Waller Strikes Out at Taco Bell

Tricon Global Restaurants, Inc. announced July 18 the appointment of Emil Brolick, 52, as president, chief concept officer of its Taco Bell Corp. division.

Taco Bell Conducts Campaign on pogo.com™

pogo.com™, the leading independent provider of online games for the mass market, disclosed on Monday, July 17 details of a major online advertising campaign being conducted on the pogo.com service by Taco Bell.

Yo Quiero Taco Bell and 'Digimon'

Taco Bell announces its summer partnership with "Digimon: Digital Monsters," the #1 Saturday morning Fox Kids Network show.

Chihuahua Rings NYSE OpeningBell

For several weeks this spring, full-page ads appeared in national publications announcing the "least expensive and most accessible Initial Public Offering in U.S. history."