[2009-12-23]   Beautiful Brands International (BBI) announced the expansion of its agreement with John and Linda Lenzmeier to include the development of 100 new FreshBerry Frozen Yogurt Cafés in Virginia and Maryland. The previous agreement had tapped John Lenzmeier as Lead Development Agent for a 50-unit FreshBerry franchise development deal in North Carolina.

"Virginia and Maryland are a big part of our overall expansion strategy," says David Rutkauskas, Beautiful Brands founder, president, and CEO. "With John and Linda's help, I believe we have a great opportunity to develop the FreshBerry footprint and facilitate our expansion growth into a huge untapped market."

With over 20 years experience as an entrepreneur and business investor, Lenzmeier has already committed substantial capital to aggressively expand the FreshBerry footprint in Virginia and Maryland and capitalize on the millions in the region who make up the FreshBerry Frozen Yogurt market potential. BBI and the Lenzmeiers anticipate reaching their goal of 100 units within the next 10 years.

"We have an incredible growth potential in these two regions," Lenzmeier says. "The thrill of bringing our franchise to the people here is very exciting and challenging. We know our success is based on our ability to recognize what our customers want and tap into a winning strategy of providing excellence in our industry segment."

More stories about:

• Expansion
• Franchising
• FreshBerry Frozen Yogurt Cafe

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