Ones to Watch | By Sabrina Davis
New England Soup Factory
Puree of Root Vegetable, Corn Chowder with Caramelized Onions, and Pumpkin Lobster and Ginger are all on the menu during the colder months.
New England Soup Factory stores open at 10 a.m and close at 8:30 p.m., Monday through Friday and operate between 10:30 a.m. to 5 p.m. on weekends. The average check ranges from $8.50 to $11.50.
New England Soup Factory
HQ: Brookline, Massachusetts
Annual Sales: $3 million
Total Units: 3
Franchise Units: 1
Why
it bears watching: New England Soup Factory sells about 200 gallons
of soup a day in summer months and 300 gallons a day in winter companywide,
serving about 400 to 500 customers daily in each location. Customers are
loyal and visit often. “They count on us during snowstorms,” Druker
says.
Relationships are important, and Druker enjoys picking out soups to match
her customers’ tastes. She says she usually hits the mark—even
with first-timers.
Eighty-five percent of the business is takeout, and 10 to 12 gallons of
soup go home every day in family or party sizes. Druker understands the
home meal replacement market from her days as Boston Market’s first
head chef. Her food is wholesome and nostalgic, a perfect take-home for
busy moms, college students, and the many people she meets who are in town
for medical treatment.
To further cultivate those markets, Druker is working with a manufacturer
who is now able to prepare 22 of her recipes. She wants to become a national
brand with franchises and a retail line. She plans to begin by offering
packaged soups in her stores soon.
“There isn’t a specific growth plan just yet,” Druker
says. “My husband and I have a strong culinary background and understand
what makes this business successful. We just need to find the right group,
that we find a comfort level with, to help us grow.”
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