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Ones to Watch | By Sabrina Davis

Frenchy’s

Two of the new stores are prototypes for what will follow: the quick-serve Frenchy’s and the fast-casual Frenchy’s Main Street Grill. Glennlock plans for the fast-casual units to eventually comprise 25 percent of the locations, as a way to introduce a more extensive menu and a better environment to capture the corporate crowd at lunch and families for dinner.

“I want to enhance the Frenchy’s brand with my own style as a professional football player and as a successful business owner, while keeping the same level of service and great tasting food that Frenchy’s customers have grown to love,” Glenn says.

As a result, fried chicken still will be the staple, but new offerings will include grilled chicken, pork chops, baked potatoes, salads, Frenchy’s famous sausage in a marinara sauce over French bread, and Creole spinach and artichoke dip.

Prototype stores draw design inspiration from the New Orleans French Quarter—red brick, black lanterns, wrought iron, wainscoting, and ceramic floors. “Our converted locations are just white walls with no personality,” Coachman says. “We want customers to be reminded of the old French Quarters when they come to our locations.”

Frenchy’s
CEO: Aaron Glenn
HQ: Houston, Texas
Year Started: 1969
Annual Sales: $5 million
Total Units: 7
Franchise Units: 0
Why it bears watching: So far Frenchy’s customers, which average 350 a day per store, haven’t needed a nice atmosphere to draw them in. “Only one of our restaurants has a lobby with seating, and our walk-up location has turned out to be the busiest,” Coachman says of the converted locations.
With a posh atmosphere to complement the popular Creole dishes, the future is sure to be bright. In addition to operating the original two locations, the Creuzot family continues to focus on manufacturing proprietary side items and seasonings, which Glennlock Foods purchases for use at Frenchy’s.
The Glennlock Foods partners are working with the Creuzots to plan for franchising and hope to become an exclusive master franchiser in about two years.
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