Honoring a family of foodservice packaging products that, through the use of graphics and graphic design elements, tie together products, enhance the aesthetic/visual appeal of the packages to the consumer, and create a great brand image and awareness for the operator.
The packaging design was one touchpoint within a broader goal of creating a proprietary new brand experience for the concept’s affluent, sophisticated guests and its team members. The foundation of the new brand language and positioning was the idea of creating a “neighborhood gathering place for great food and friends.”
Noah’s sought a new identity that moved beyond the bagel. While keeping the warm, classic feel, design group Tesser replaced the bagel with a storefront and dropped “bagels” from the name.
Phil Marine Design wanted to create a branded feel for a line of oysters—a product that is typically delivered to kitchens in a non-descript, brown, waxed box.