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2006 QSR/FPI Foodservice Packaging Awards
Sponsored by:
Brand Delivery—Family of Packaging

Honoring a family of foodservice packaging products that, through the use of graphics and graphic design elements, tie together products, enhance the aesthetic/visual appeal of the packages to the consumer, and create a great brand image and awareness for the operator.

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1 Corner Bakery Café

The packaging design was one touchpoint within a broader goal of creating a proprietary new brand experience for the concept’s affluent, sophisticated guests and its team members. The foundation of the new brand language and positioning was the idea of creating a “neighborhood gathering place for great food and friends.”

Manufacturer: LBP Manufacturing, Inc.
2 Noah’s

Noah’s sought a new identity that moved beyond the bagel. While keeping the warm, classic feel, design group Tesser replaced the bagel with a storefront and dropped “bagels” from the name.

Manufacturer: LBP Manufacturing; Solo Cup; Rock Tenn.
3 Rappahannock River Oysters

Phil Marine Design wanted to create a branded feel for a line of oysters—a product that is typically delivered to kitchens in a non-descript, brown, waxed box.

Manufacturer: Micon Packaging
Honorable Mentions: Orange Julius® Originals and Premium Fruit Smoothies and Marcos Pizza Boxes