Honoring foodservice packaging specifically designed for children’s meals that, through use of graphics, innovative design, and/or features, enhances the aesthetic/visual appeal of the package to children, provides entertainment value, and creates a great brand image and awareness for the operator.
The kid’s meal set includes a 12-ounce cup, crayons, an 8-page activity book, and a tray. Paradise designed the program to set itself apart from competitors and offer a healthy meal for kids that would appeal to parents.
The packaging was produced for a movie tie-in, with the main goal of driving additional foot traffic through a fun, media-based partnership.
Pactiv’s one-piece design contains a flip-down lid to eliminate lost lids and keep the contents covered. Fifteen different animals give variety to the child’s experience.