• The Winners:
• Consumer Convenience: Beverage Packaging
• Consumer Convenience:
  Food Pacakaging
• Graphic Design Distinction:
  Single Package
• Brand Delivery: Family of Packaging
• Children's Meal Packaging
• The Wow!!! Factor
• Product Manufacturing Innovation

Sponsored by:

Honoring a single foodservice packaging product that, through its use of graphics and graphic design elements, enhances the aesthetic/visual appeal of the package to the consumer and creates a great brand image and awareness for the operator.

1 Starbucks Chantico Cup and Lid by Solo Cup

The goal for this cup and lid was to project a decadent, indulgent image that would mirror the image of the Chantico drinking chocolate. The embossed pattern on the overwrap is upscale in design, and the chocolate-brown color helps deliver the feel of the beverage. Altogether a different feel than other Starbucks cups.

2 Pizza Patrón Pizza/Wing Box

The deliberate use of the company’s Patrón icon as the focal point of the piece was designed to personalize the brand and resonate with the core Hispanic consumer.

3 The Coffee Bean & Tea Leaf Tea Packaging

Design firm Zaudhaus used unique illustrations and a color bar scheme to help consumers understand the different types of teas offered. The visuals entice consumers and offer “an adventure in every tin.”