• The Winners:
• Consumer Convenience: Beverage Packaging
• Consumer Convenience:
  Food Pacakaging
• Graphic Design Distinction:
  Single Package
• Brand Delivery: Family of Packaging
• Children's Meal Packaging
• The Wow!!! Factor
• Product Manufacturing Innovation

Sponsored by:

Honoring foodservice packaging that increases sales because it makes consumers say, “WOW!” The foodservice packaging should be unique, creative, and specifically designed to get consumers’ attention. It marries good physical design, great graphics, and/or technological enhancements.

1 Cereality My Cereal My Way Box

Customization goes to a new level with this box from cereal-bar concept Cereality. Customers can choose from a variety of base cereals to which they add mix-ins—for instance, oat squares, dried apricots, and raisins with with Cinnamon Life—and then decorate the box to make it their own. One happy couple even created their own wedding cereal.

2 Cold Stone To Go

The goal was to deliver a branded product that would sit alongside grocery and c-store brands in consumers’ freezers and remind them of Cold Stone’s in-store experience.

3 Square Cup

In a market where all foodservice cups are round, a square cup is memorable. The resulting flat panels showcase lenticular labels, giving a unique graphic advantage.