Happily I don't watch these reality shows, but unfortunately, plenty of people do. That's why they continue to air. The same thing is true about our food industry. Consumers have the ultimate power to decide what gets served. However, they are, in fact, too often blind to what they put in their bodies or worse, what they let their children put into their bodies.
I am afraid the QSR mantra has been misguided in our industry for the last couple of decades. It speaks to convenience, affordability and taste. Good quality food products have taken a back seat.
Can it change? I think the last 18 months have shown us that any previous learned behavior can be changed with the right motivation. The economic crisis has changed spending behaviors dramatically in this country. The health crisis should change eating behavior, but I encourage both sides to get on board to move it along faster.
With that said, the American consumer cannot be changed cold turkey. The smart companies will introduce healthier choices that don't compromise taste or appeal while drawing down those options that lack natural, beneficial ingredients. The table is set for our industry to serve up a new standard.
I am afraid the QSR mantra has been misguided in our industry for the last couple of decades. It speaks to convenience, affordability and taste. Good quality food products have taken a back seat.
Can it change? I think the last 18 months have shown us that any previous learned behavior can be changed with the right motivation. The economic crisis has changed spending behaviors dramatically in this country. The health crisis should change eating behavior, but I encourage both sides to get on board to move it along faster.
With that said, the American consumer cannot be changed cold turkey. The smart companies will introduce healthier choices that don't compromise taste or appeal while drawing down those options that lack natural, beneficial ingredients. The table is set for our industry to serve up a new standard.
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