QSR's associate editor, Sam Oches, snagged an exclusive interview with Odoba's vice president of franchise development, Todd Owen, last week. In the Q&A, Owen points to the brand's large number of multi-concept franchisees as the source of its success.
Owen goes on to explain that there are three reasons the brand is attractive to such high-level partners. According to him, Qdoba is good for franchisees who have already built out their market with their other brands, who are looking to transition from the hard-hit casual-dining segment, and who are interested in an all-around good brand.
But, dare I remind everyone, there's a recession going on. I keep hearing that qualified (read: financed) franchisees are as hard to find as Balloon Boy. Are there even multi-concept franchisees out there that are looking to expand?
In interview after interview, I'm hearing that corporate is ready to pounce on a market but execs can't find any solid franchisees to take the reins. Banks aren't lending, the SBA is struggling, and few existing franchisees are in the market to take on another concept.
Qdoba, of course, isn't the only brand woo-ing these types of franchisees. Most brands would love to have more multi-concept partners on their teams, and some are finding them. But just like a good man, great franchisees aren't just cruising Match.com waiting to be picked up.
Where can brands find these types of people? Is it all about who you know? Or are there even big, stable, experienced franchisees even out there to be had? Tell me what you're seeing.
Owen goes on to explain that there are three reasons the brand is attractive to such high-level partners. According to him, Qdoba is good for franchisees who have already built out their market with their other brands, who are looking to transition from the hard-hit casual-dining segment, and who are interested in an all-around good brand.
But, dare I remind everyone, there's a recession going on. I keep hearing that qualified (read: financed) franchisees are as hard to find as Balloon Boy. Are there even multi-concept franchisees out there that are looking to expand?
In interview after interview, I'm hearing that corporate is ready to pounce on a market but execs can't find any solid franchisees to take the reins. Banks aren't lending, the SBA is struggling, and few existing franchisees are in the market to take on another concept.
Qdoba, of course, isn't the only brand woo-ing these types of franchisees. Most brands would love to have more multi-concept partners on their teams, and some are finding them. But just like a good man, great franchisees aren't just cruising Match.com waiting to be picked up.
Where can brands find these types of people? Is it all about who you know? Or are there even big, stable, experienced franchisees even out there to be had? Tell me what you're seeing.
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