Vegetarians don't eat meat for a variety of reasons. Many believe eating meat (as we have grown accustomed to in the U.S.) is not necessarily good for their health.
Vegans do not eat meat either. Nor do vegans consume or use any product that is made from animal or with animal bi-products. They believe these products to be morally wrong because an animal has been exploited to make this product for humans to consume.
The point is that vegetarians and vegans alike are growing in numbers. In June of this year Oprah brought this to our attention with her 21-day vegan diet inspired by author Kelly Freston, author of the book Quantum Wellness, in which she addresses the parallel between spiritual evolution and making conscious decisions about what we decide to eat on a daily basis.
Whether you don't eat meat or think that it is ludicrous not to eat meat, it would be a mistake for anyone in the food industry to take this trend lightly. Let's just say this...if Oprah is endorsing it, it's only a matter of time before the masses will follow suit.
Most food service establishments have tried to meet this demand at some point in the past, but have failed because the cost simply outweighed the benefit. Plain and simple, there just wasn't enough of a demand before now. And, there are ways to approach the situation with this lesson in mind. For instance, labeling a menu item as "vegetarian" may not be the best advertisement for the product even if it is vegetarian. At this stage in the game, "vegetarian" among most consumers still means "taste compromised" even for those that want to order it. Why not consider letting the menu items speak for themselves and not label it as anything different than what it is...real good food.
Adding vegetarian (& vegan although it may be much more difficult) menu choices will cater to this growing trend and maybe even attract customers on the fringe that do eat meat, but are just trying to eat more healthily by eating less meat. There is a market share to be had now and in the future.
Vegans do not eat meat either. Nor do vegans consume or use any product that is made from animal or with animal bi-products. They believe these products to be morally wrong because an animal has been exploited to make this product for humans to consume.
The point is that vegetarians and vegans alike are growing in numbers. In June of this year Oprah brought this to our attention with her 21-day vegan diet inspired by author Kelly Freston, author of the book Quantum Wellness, in which she addresses the parallel between spiritual evolution and making conscious decisions about what we decide to eat on a daily basis.
Whether you don't eat meat or think that it is ludicrous not to eat meat, it would be a mistake for anyone in the food industry to take this trend lightly. Let's just say this...if Oprah is endorsing it, it's only a matter of time before the masses will follow suit.
Most food service establishments have tried to meet this demand at some point in the past, but have failed because the cost simply outweighed the benefit. Plain and simple, there just wasn't enough of a demand before now. And, there are ways to approach the situation with this lesson in mind. For instance, labeling a menu item as "vegetarian" may not be the best advertisement for the product even if it is vegetarian. At this stage in the game, "vegetarian" among most consumers still means "taste compromised" even for those that want to order it. Why not consider letting the menu items speak for themselves and not label it as anything different than what it is...real good food.
Adding vegetarian (& vegan although it may be much more difficult) menu choices will cater to this growing trend and maybe even attract customers on the fringe that do eat meat, but are just trying to eat more healthily by eating less meat. There is a market share to be had now and in the future.
AWESOME! I’m constantly searching for vegetarian-related blogs and I stumbled your site. I can not believe the amount of quality material that exists on this site. The site is extremely eye catching and pulls the reader straight in, the articles are great quality and are very professionally written. I have seen too many of these sites where it looks like they pay an 8 year old to do the writing - Not this one. Your site is easily the best that I have seen in a long while.
- Shane