McDonald's is one of a handful of globally recognizable companies. It's accompanied by brands like Coca-Cola and, perhaps now, Apple. And many would argue that it's brand suicide to tamper with any image that has that kind of marketing power. You don't see Coke changing its iconic cursive to Times New Roman or Apple filling in its mysterious missing bit, do you?
It's a risky move for McDonald's to change its European logos to green.
We're so programmed to believe that anything McDonald's does is automatically a home run, it's important to point out how big of a leap of faith the company is taking. Sure, consumers will still recognize the Golden Arches, but the leading company in our industry is changing a logo that's proved successful all around the world. There's a huge opportunity for failure there.
I applaud McDonald's for taking the risk and making the logo change. As the most successful company to come out of our segment, McDonald's sales are more than triple it's closest competitor. There's no doubt the company sets the pace for the rest of the industry. And with the corporation's ramped-up environmental efforts (and accompanying logo), it sends the message to other brands that sustainability is here to stay.
Like Steffen, I'm interested to see what this means for the domestic McDonald's units. Surely, if the new logo is successful in Europe there won't be much stopping the brand from taking it state side as well.
For now, however, McDonald's is sending a strong signal that environmental consciousness is part of its business plan moving forward. The logo change is a small part of that, but let's not forget that the company is taking a big risk and with that could potentially come a big reward.
It's a risky move for McDonald's to change its European logos to green.
We're so programmed to believe that anything McDonald's does is automatically a home run, it's important to point out how big of a leap of faith the company is taking. Sure, consumers will still recognize the Golden Arches, but the leading company in our industry is changing a logo that's proved successful all around the world. There's a huge opportunity for failure there.
I applaud McDonald's for taking the risk and making the logo change. As the most successful company to come out of our segment, McDonald's sales are more than triple it's closest competitor. There's no doubt the company sets the pace for the rest of the industry. And with the corporation's ramped-up environmental efforts (and accompanying logo), it sends the message to other brands that sustainability is here to stay.
Like Steffen, I'm interested to see what this means for the domestic McDonald's units. Surely, if the new logo is successful in Europe there won't be much stopping the brand from taking it state side as well.
For now, however, McDonald's is sending a strong signal that environmental consciousness is part of its business plan moving forward. The logo change is a small part of that, but let's not forget that the company is taking a big risk and with that could potentially come a big reward.
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