Restaurant redesigns and renovations are a big undertaking for quick-serve brands and often involve a certain level of risk. But renovations are also increasingly appealing for operators looking to improve their store design and environment and the financial benefits that might come with it. Through a redesign, brands have an opportunity to strengthen their connection with customers, and a forward-thinking plan can ensure operators get the most out of the transition.
Panera Bread took a step into the future with the rollout of $42 million worth of ordering technology, dubbed “Panera 2.0.” The chain expects to better its customer experience inside and out with iPad ordering kiosks, mobile and online ordering interfaces, and a feature that lets guests order at the table.
These improvements could speed up the ordering process and cut labor costs, says Darren Tristano, executive vice president of research and consulting firm Technomic Inc.