Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and restaurant employees to engage in volunteer work that can pay off for the whole company.
The classroom isn’t just for learning the A, B, Cs and 1, 2, 3s—more kids these days are also introduced to concepts like nutrition, the environment, and sustainability thanks to a crop of new partnerships between limited-service restaurants and public schools.
Restaurant redesigns and renovations are a big undertaking for quick-serve brands and often involve a certain level of risk. But renovations are also increasingly appealing for operators looking to improve their store design and environment and the financial benefits that might come with it. Through a redesign, brands have an opportunity to strengthen their connection with customers, and a forward-thinking plan can ensure operators get the most out of the transition.
Panera Bread took a step into the future with the rollout of $42 million worth of ordering technology, dubbed “Panera 2.0.” The chain expects to better its customer experience inside and out with iPad ordering kiosks, mobile and online ordering interfaces, and a feature that lets guests order at the table.
These improvements could speed up the ordering process and cut labor costs, says Darren Tristano, executive vice president of research and consulting firm Technomic Inc.