Amy Sung

Fast casual brands attract customers with alcoholic beverage programs
May 2013

Does the future of fast casual lie in alcohol?

Buzz words like fresh, natural, sustainable, and local are popular in ads today.
March 2013

You see these buzzwords on menuboards, in advertisements, on food labels. But what do they really mean?

McDonald's supported the lunch daypart in its new Facebook ad campaign.

McDonald's social media campaign nets up to four times its initial investment.

October 2012

Now that social media has become a ubiquitous part of society, a simple click of a button from an unhappy customer can tarnish the reputation of any business.

The same is just as true for a displeased or untrustworthy employee. As such, ensuring employee satisfaction, security, and...

Healthy menu options and philanthropic efforts have become expected weapons in every quick serve’s arsenal over the last few years. Now, major brands are increasingly figuring out how to kill two birds with one stone by combining those efforts.

Chipotle Mexican Grill, for example,...

The American Heart Association’s (AHA) heart-check mark that has been on grocery-store products for 17 years is now extending to the restaurant industry, with a certain sandwich chain paving the way.

Last month, Subway became the first restaurant chain to participate in the AHA...