May 20, 2013

Christa Gala

Panera Bread markets company values in new promotional campaign.
Focus On the Values
May 2013

Panera Bread’s new marketing platform highlights the why, not the what.
Employee social networks give quick serves powerful human resources tool.
The Perfect Match
April 2013

Online software adds new dimension to hiring.
A Chick-fil-A restaurant boosted sales by opening a second drive thru lane.
Double Trouble?
March 2013

Dual drive thrus may help a busy unit keep up with customer demand, but they also come with a unique set of challenges.
Back to the Beverage Basics
February 2013

Gordon Muir had an epiphany while looking through old photos of The Varsity, an Atlanta-based quick-serve chain established in 1928 by his grandfather Frank Gordy. In the photos, he saw in-store banners and buttons advertising the brand’s noncarbonated beverage, Varsity Orange.

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Pass the Rewards
January 2013

Within weeks of Apple’s iOS 6 mobile system launch, Qdoba was offering Chicago customers access to its rewards card through Apple’s new Passbook program.

Passbook—a mobile wallet of sorts—holds everything from movie passes and plane tickets to gift cards and reward...

The Pizza Thief
December 2012

Toppers Pizza isn’t shy about one of its biggest ambitions: taking market share from the national chains. That’s why the brand launched a television campaign designed to appeal to the 18–34-year-old Millennial demographic and steal the spotlight from its biggest competitors....

The Fast-Casual Shift
November 2012

While the entire restaurant industry has fared well in 2012, growth in the limited-service sector has outpaced full-service concepts, leading several of the latter to experiment with fast-casual concepts.

In August, Shoney’s launched its first Shoney’s On the Go in Houston;...