Christa Gala

Fast food companies like Red Mango work to constantly update their online sites.
December 2013

Brand websites do as much for marketing as restaurants do, making online upgrades a high priority for operators.

Fast casual Boloco increased sales at its first unit to include a drive thru.
November 2013

Fast-casual burrito chain is one of first in the segment to add drive-thru component.

Viral video campaigns like Smithfield's build marketing campaigns online.
September 2013

Restaurant brands search for the perfect recipe to create buzzworthy videos.

August 2013

Imagine a marketing campaign that’s created in five days and launched with minimal cost, a campaign that generates buzz and leads to an increase in sales. Too good to be true? Not at all; it’s marketing on Vine.

A&W Restaurants launched its Mini Polar Swirls in April...

July 2013

Could the dollar menu soon be a thing of the past? It’s possible, according to findings from market research firm Phoenix Marketing International. A new study from the firm finds that customers don’t mind paying higher prices at restaurants as long as there’s a perceived value...

June 2013

Sometimes, parting ways can be advantageous.

In May 2012, Fiesta Restaurant Group, owner of fast-casual brands Pollo Tropical and Taco Cabana, split from Carrols Restaurant Group, the nation’s largest Burger King franchisee. Fortunately, there were no hard feelings.

“...

May 2013

Panera Bread’s “Live Consciously, Eat Deliciously” platform, which launched in late February after nearly a year of testing and research, is a first for the brand. Rather than touting Panera’s products, it focuses on the concept’s philosophy.

“We really...

April 2013

Finding a great employee—much like finding a significant other—isn’t always easy. That’s why some operators are turning to online tools like Shiftgig for help seeking out the most compatible workers on the market.

While many hiring platforms, such as PeopleMatter...

March 2013

Tony Holmes had a problem: The drive thru at his high-traffic Chick-fil-A restaurant in Apex, North Carolina, was too crowded.

For nearly two years, he tried line busting with employees outside wearing headsets. Then he gave those employees handheld remote units to streamline ordering....

February 2013

Gordon Muir had an epiphany while looking through old photos of The Varsity, an Atlanta-based quick-serve chain established in 1928 by his grandfather Frank Gordy. In the photos, he saw in-store banners and buttons advertising the brand’s noncarbonated beverage, Varsity Orange.

...

January 2013

Within weeks of Apple’s iOS 6 mobile system launch, Qdoba was offering Chicago customers access to its rewards card through Apple’s new Passbook program.

Passbook—a mobile wallet of sorts—holds everything from movie passes and plane tickets to gift cards and reward...

December 2012

Toppers Pizza isn’t shy about one of its biggest ambitions: taking market share from the national chains. That’s why the brand launched a television campaign designed to appeal to the 18–34-year-old Millennial demographic and steal the spotlight from its biggest competitors....

November 2012

While the entire restaurant industry has fared well in 2012, growth in the limited-service sector has outpaced full-service concepts, leading several of the latter to experiment with fast-casual concepts.

In August, Shoney’s launched its first Shoney’s On the Go in Houston;...