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Deborah L. Cohen
Deborah L. Cohen
When Cheating Works
At some companies it’s OK to take a tip from another CEO’s playbook. In fact—it’s encouraged.
A Cultural Difference
By developing a distinct brand culture, chief executives encourage creativity and consistency throughout their companies.
Operators Know Best
At a time when new franchisees are rare, gauging the opinions of existing franchisees is the best way for quick-serve execs to know the needs of the brand.
For Sale by Corporate
When a parent company decides to sell a quick-service brand, it’s the CEO’s responsibility to hold the business together until the transaction is complete.
Incentives for Green
Senior finance executives should take advantage of tax incentives that are available for green building initiatives.
‘The International Plan’
followed four Wing Zone executives as they took the brand beyond U.S. borders and into Central America. Along the way, the group inked a deal in Asia and found out what it takes to expand a concept into new territories.
A Brand Salute
Bringing military veterans into your company as franchisees gives the brand operators who are proven leaders.
Pondering the Poach
Headhunting executives from competitors is a risky move, especially in today’s uneasy economic climate.
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