Denise Lee Yohn

Year of the Brand

In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.

Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our industry chose to make some of their boldest moves in 2012, and some exciting new chains took the stage. Here are my picks for the seven biggest brand stories of the year.

Innovation or Core? Try Both

Q: How do you innovate in new areas while maintaining strong execution on your core business?

A: Three hundred industry leaders recently grappled with this question at the Women’s Foodservice Forum Executive Summit. Speakers and attendees shared insights on and challenges with achieving the right balance between innovation and core execution.

The Many Faces of Your Brand

Q: My location is across the highway from a major amusement park that closes November to May every year. We've built a successful year-round business with our bar and live music stage. How do I brand a "rock bar and restaurant" business that's edgy enough to support a live music crowd and mainstream enough for families visiting the amusement park?