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Change and innovation are hot topics for restaurants right now. Innovating the menu, service, and the customer experience seem like great ways to grow your business. Change and innovation sound great, but if you don’t approach your efforts to change and grow in a strategic way, your new ideas could collide with your brand identity, work against your core value proposition, cannibalize your most profitable revenue streams, or alienate core customers.
The most common innovation missteps can be avoided by taking the time to address these four questions: