It usually takes a trade show or the threat of legislation to bring quick-service competitors together, but occasionally the industry puts business aside and rallies around a single cause. In the wake of the devastating effects of Hurricane Katrina, brands flocked to the Gulf Coast to offer assistance. More than four years later, they again seem to have found a common charitable pursuit.
Jamie Hartford is a regular contributor to <a href="http://www.qsrmagazine.com">QSRmagazine.com.</a>
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