Luke DeCock

The Burger Boys

As announcer Eric Collins introduced Michigan State’s players during a basketball broadcast on the Big Ten Network in December, he paused to give special mention to Branden Dawson, a freshman from Gary, Indiana: “Dawson, the McDonald’s All-American.” It had very little to do with Big Macs and everything to do with big-time basketball.

The Hunger Games

When sportswriters arrive at Duke University’s Brooks Practice Facility during the fall for the school’s weekly media luncheons with football coach David Cutcliffe, they sit down to a selection of Jimmy John’s sandwiches. The food is delivered every week without fail as part of an arrangement between the local Jimmy John’s franchisee and IMG College, the agency that sells Duke’s media rights.