May 22, 2013

Marc Halperin

Marc Halperin

A classically trained chef who earned his Grand Diplôme d’Études Culinaires at Paris’s prestigious Ecole de Cuisine La Varenne, COO Marc Halperin brings considerable gastronomic expertise and more than two decades of restaurant-consulting and teaching experience to the table. Prior to co-founding CCD, Halperin’s culinary tenure included stints in such celebrated kitchens as those of Taillevent and Maxim’s in Paris, Chez Panisse in Berkeley, California, and the Deer Valley Ski Resort in Park City, Utah, where he served as head pastry chef during the resort's inaugural season. Later, he was a chef instructor at Le Cordon Rouge cooking school in Sausalito, California, and at the California Culinary Academy.

Marc is a professional member of the Research Chefs Association and a member of the San Francisco Professional Food Society, and currently contributes each month to QSR Halperin holds a Bachelor’s degree in biology from Reed College in Portland, Oregon, and a Master’s in music performance from Boston University.

May 2013

Sit down and relax, Mr. and Mrs. Menu Developer. You look tense. Here, have a sip of this blueberry-kale-sun-dried-tomato-açai-green-tea-flaxseed smoothie I’ve just whipped up. It’s loaded with antioxidants, vitamin B, fiber, and lycopene. I think you’ll find it both...

March 2013

Menu-development professionals for fast-food chains have probably watched enviously as some of their fast-casual competitors have unveiled salads that are both too elaborate and too expensive to replicate at their concepts.

February 2013

In his landmark 2004 treatise The Paradox of Choice, Swarthmore College professor Barry Schwartz made the case that the vast number of choices available to modern consumers does not offer a heady sense of freedom. Rather, it produces a kind of anxiety, even paralysis, brought on by endless...

January 2013

If demography is indeed destiny (as so many pundits and prognosticators are fond of noting), then fast-food and fast-casual brands are bound to take on an even more pronounced Latin flavor in coming years.

December 2012

If you’re reading this column in a bleary-eyed, early-morning fog, I recommend a piping-hot cup of coffee to kick-start your day. You might even make it a double.

November 2012

Two years ago in this very space, when I last opined on beer and wine, I acknowledged that the very idea of selling alcohol remained remote for some concepts, and far-fetched for many. But the drive for higher margins, coupled with the fact that many adult customers simply see beer and wine as...

October 2012

Say this for modern quick-serve sandwiches: They’re certainly not standing still.

September 2012

They’re jarred awake by an abrasive alarm clock, flustered by the challenge of selecting the right outfit in the dark, annoyed by the prospect of a heavily congested commute, and daunted by the prospect of another day’s slog through the salt mines. Is it any wonder the last thing...

August 2012

The topic I’ve been asked to address this month is kids’ dining.

Note the deliberate use of the word dining. Not kids’ eating, which would be purely utilitarian. Not kids’ scarfing, which can be a more accurate description of how young people approach mealtimes. No...

July 2012

While attending the Research Chefs Association’s annual conference in San Antonio this past March, I wandered into the Esquire Tavern, a historic downtown institution with a cocktail menu capable of tempting even the most ardent teetotaler.

June 2012

How is it possible, in a culture where clever entrepreneurs have built entire concepts around the likes of cake, cookies, ice cream, yogurt, doughnuts, cream puffs, strudel, custard, cupcakes, and even rice pudding, that fast food and fast-casual chains haven’t taken it upon themselves to...

May 2012

Of the long and ever-growing list of foods, food ingredients, and food additives you never thought would return to the marketplace or earn a second look from consumers—think: diet soft drinks sweetened with saccharine and unpasteurized dairy products—one item in particular seemed...

April 2012

Growing up in the middle of the 20th century in California’s San Joaquin Valley, I was surrounded by citrus-growing communities with names like Orange Cove. These proud places supplied many of the navel and Valencia oranges, grapefruit, lemons, and tangerines people throughout the U.S....

March 2012

Overgeneralizing about generations has become a great American pastime.

Baby Boomers? They’re typically depicted as children of privilege, post-war babies whose sheer numbers have ensured an outsized cultural influence. They tuned in, turned on, dropped out, bounced back, sold out,...

February 2012

What are you craving, exactly, when you yearn for a heaping mound of pad thai noodles, or a plate of kung pao chicken, or a bowl of miso soup?

On one very obvious level, it’s undoubtedly the taste. In the former two examples, the blend of sweet, savory, and spicy flavors offers a...

January 2012

While my esteemed QSR colleagues turn their attentions this month to more traditional proteins, I thought I’d venture off the beaten path a bit to talk about some alternatives that are gaining traction with chefs and consumers.

December 2011

Here are three options for making a standard turkey sandwich more exciting and memorable for your valued guests:

November 2011

Today, I bring you two inspirational tales of renewal, reinvention, and adaptation.

The first is the story of a formerly underappreciated and generally anonymous soul known botanically as Coffea Arabica, or Coffea canephora.

Growing up in California’s San Joaquin Valley, I...

October 2011

When is a culinary trend no longer a trend?

I don’t have a precise answer, but it seems safe to say that after two bubbles, three recessions, and about 20 years of repeated refreshing and reinvention, the comfort-food trend is not so much a trend at all, but rather a permanent...

September 2011

Fruits and vegetables constitute half of the USDA’s new, post-Pyramid “MyPlate” dietary diagram. That means the agency recommends Americans get somewhere in the neighborhood of 50 percent of their daily calories from the stuff.

If steamed cauliflower tasted like seasoned...