Marc Halperin

Your Way or the Highway

I made my own pizza for lunch the other day, and I have to say it was pretty great. Now, in the interest of full disclosure, I admit I’m taking a little license with the language by saying I “made” this pizza. I didn’t roll out or toss the dough, though I did choose my crust from a few available varieties, as was my prerogative. I also didn’t slave over a saucepan to get the tomato sauce a little smoky, a little spicy, and distinctly tangy, the way I like it.

Milking It

In its most recent Statistical Abstract of the U.S., the U.S. Census Bureau revealed that per-capita consumption of dairy products grew about 7 percent between 1990 and 2009, from roughly 568 to 607 pounds per person per year. That’s a slow and steady rise, though not the sort of eye-popping increase that typically sends menu developers scurrying to the ideation kitchen with dollar signs in their eyes. But dig a little deeper into the bureau’s findings, and some interesting trends reveal themselves.

Little Wonders

For decades, the value proposition in quick-serve circles was pretty easy to capture in a catchphrase: More Is Better. Give those 18–34-year-old guys bigger burgers, burritos, sandwiches, and pizzas; super-size the drinks and sides; pile the toppings high; ladle on the extras, and you had a surefire formula for success.

Juice, Unloosed

In his landmark 2004 treatise The Paradox of Choice, Swarthmore College professor Barry Schwartz made the case that the vast number of choices available to modern consumers does not offer a heady sense of freedom. Rather, it produces a kind of anxiety, even paralysis, brought on by endless mulling, weighing, rethinking, comparing, contrasting, and second-guessing.

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