Since the days when fliers, posters, and billboards ruled the marketing world, brands have searched high and low for the newest, smartest, and easiest ways to connect consumers with their products. And for several years, sports marketing has provided quick-service concepts the ability to reach a widespread audience while investing in something consumers are passionate about.
Philly cheesesteak competition may be fierce in the City of Brotherly Love, but one budding concept is ready to rise above the rest and bring Philadelphia’s world-famous product to the masses.
Wit or Witout—as in, “You want that ‘wit’ or ‘witout’ onions?”—is a two-unit, Philadelphia-based cheesesteak concept founded in 2009 by Nicole DiZio, the wife of Philly Soft Pretzel Factory creator Dan DiZio. The brand spent several years under the DiZios’ ownership before being purchased by veteran restaurateur Tony Altomare in March 2013.
The women of foodservice are a savvy, confident, and—perhaps most importantly—growing group. They’ve fought their way to the top, led entire brands at young ages, chaired restaurant associations and organizations, and in some cases been the first female executive at their organization.
It comes as no surprise that the holiday season rakes in big bucks for retailers. They hauled in nearly $580 billion in 2012 alone, according to the National Retail Federation. But shopping centers and big-box retailers won’t be the only businesses to cash in this holiday season, as quick serves are preparing to see their fair share of the action, too.
For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it hopes to make the brand’s biggest focus over the next few years—and, perhaps most noteworthy, by unleashing KFC eleven.
Successful relationships are a two-way street, with both sides participating in a give-and-take that benefits each partner. That relationship is no different in collaborations between limited-service brands and their investment firms.
Burger King has something big on its hands, and the brand isn’t letting it fly under the radar.
Its newest product, Satisfries, is the first of its kind in the industry—healthier french fries with 40 percent less fat and 30 percent fewer calories than competitors’ fries. To tout the milestone, the burger brand is putting as much marketing might behind the product rollout as possible.
When it comes to business, everyone wants to be in the middle of the action, which is why quick-serve brands like Shake Shack, Fatburger, and McDonald's establish their corporate headquarters in big cities like New York, Los Angeles, and Chicago, respectively.
Chicken Salad Chick
Small But Strong
One stay-at-home mom’s quest to find a nearly perfect chicken salad recipe led founder Stacy Brown to develop the young-but-growing Chicken Salad Chick, a concept with not just one, but 15 separate chicken salad recipes for guests to choose from.
One morning this past May, Taco Bell CEO Greg Creed opened up his copy of USA Today and found a quarter-page story about his brand staring back at him. But it wasn’t a piece about the Cantina Double Steak Quesadilla—launched that month—or even the endlessly buzzing Doritos Locos Tacos.