There’s no question that having a great online reputation gives you the stamp of approval you need, especially when 95 percent of consumers are turning to the Internet to find local businesses. With 132 million average monthly unique visitors turning to Yelp to make a buying decision and 57 million reviews having been contributed to the site as of 2014’s first quarter, Yelp is one place restaurant owners should focus their attention when considering their marketing efforts.
Attempting to manage what’s being said about your restaurant in this ever-growing world of online review sites might seem like a job better suited for your clone. But alas, technology hasn’t caught up to make such dreams come true.
If you’re working several hours running your restaurant by day and spending several more hours managing your online reputation by night, you will run yourself ragged. Being able to balance both worlds might seem near impossible, but it really boils down to one thing: learn how to work smarter, not harder.