Neil Cotiaux

The Kid Connection

Kid-centric brands try to grab market share in fight for family demographic.

Silver Diner built a healthy focused kids' meal to attract young customers.
Silver Diner chef Ype Von Hengst rewards a young customer with free kids' meals.

There was a time when parents defined a family restaurant by the number of crayons it provided. But today, with parents increasingly wanting their kids to enjoy the benefits of proper nutrition and social activity, a growing number of kid-centric restaurant concepts are offering both healthful menus and hands-on activities to answer that demand.