Nevin Martell

Nevin Martell is a Washington, D.C.–based freelance writer.

Can UK Brand Conquer Sushi?

YO!Sushi debuts in Washington, D.C.’s Union Station.

The stereotypical mom and pop sushi restaurant is dimly lit and darkly paneled. YO!Sushi is not a stereotypical mom and pop sushi restaurant. Brightly lit and colorfully decorated with reds, oranges, and warm cedar, the successful U.K. restaurant chain, which opened its first U.S. location inside Washington, D.C.’s bustling Union Station in July, is hoping its poppy aesthetic will upend expectations and attract diners.

The Obama Effect

Presidential visit boosts concept’s sales, exposure.

President Obama eats Taylor Gourmet sandwiches with members of Congress.
President Obama eats Taylor Gourmet sandwiches with members of Congress.

When President Barack Obama takes a break from running the country, he’s been known to eat his way through Washington, D.C. The president has dined at some of the area’s most celebrated fine-dining establishments, including Komi, Citronelle, and Equinox, as well as at more casual eateries like Ben’s Chili Bowl and Ray’s Hell Burger.

No matter where the presidential motorcade makes a stop, restaurants experience a flurry of exposure, from national media to social media attention and even gossip-column coverage.

The Fruit Solution

Walking into some quick-service restaurants these days can make you feel like you’ve just wandered into the produce section at Whole Foods. A colorful cornucopia of fresh fruit—from deep-yellow mangos and light-green apples to purple pomegranates and ruby-red strawberries—is getting highlighted in every menu category. Fruits from across the world are showing up in breakfast items, as part of eye-catching salads, as accompanying elements to entrees, as fresh-pressed beverages, and as healthy dessert options.