Peter Romeo

Fred DeLuca decided when he was just 17 years old that he wanted to launch a san
August 2010

Subway president Fred DeLuca started his sandwich chain 45 years ago and now opens new restaurants at the pace of one every eight hours. What does he know that you don’t?

The McDonald's fast-food chain knows how to keep profits up even during tough ec
May 2010

There are five P’s at the basis of McDonald’s recent success, and the company’s CEO says it’s not rocket science to figure out how to make a profit in this industry.

Where is Social Media Really Headed?
April 2010

Here’s a hint: You won’t be controlling the conversation anymore, but the ROI will be real.

Burger King’s $1 Double Cheeseburger may be on its way out, but the financial problems left by the chain’s aggressive discounting may be tough to sweep away with a few menu changes, according to the chain’s largest franchisee.