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Well, here it is: May. The season for trade shows is really starting to heat up as is the weather. It’s when travel becomes not just a question of if there will be airline delays, but how long they’ll be. So, the subject of this month’s diatribe is trade shows and their prime purpose: networking.
Let’s start with what I know best, which is how McDonald’s used to deal with the above, and then discuss how you should do it today.