Sam Oches

Sam Oches is <i>QSR</i>&rsquo;s editor.
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The Story of the Sea

Customers are increasingly interested in the story behind their food. That’s good news for the seafood industry.

The fish used for McDonald’s Fish McBites and Filet-O-Fish sandwich is not local. Nor is the product used for Long John Silver’s Whitefish Fillet. Same goes for Wendy’s Premium Fish Fillet Sandwich, Jack in the Box’s Fish Sandwich, and Quiznos’ Lobster and Seafood Salad.

Not local, that is, unless the consumer lives in a place where the sun might not come up until 9:30 a.m., depending on the time of year. A place where even Subway and Starbucks have not ventured. A place at the edge of the world.

The World Traveler (Full Transcript)

You’ve been on the job two months now. Where was Quiznos’ International when you joined, and what’s the direction you’re trying to set? When I joined, there was a significant presence of Quiznos in the world. We aspire to increase that presence significantly over the next few years. But I also have been able to build a team pretty much internally to support international, because there may not have been a proper focus on the operational aspects of the international franchisee.

The World Traveler

Ken Cutshaw has worn many hats in his illustrious career. The native Tennessean and lawyer by trade was an executive for the 1982 World Exposition; acted as a campaign manager for a 1984 U.S. Senate campaign; served in the U.S. government with the Reagan and Bush administrations; and cofounded a private university in the nation of Georgia.

Meet Your Consumer

There is no average quick-service customer.

Or so says Kim Holman, director of marketing for Wixon Inc., a flavor researcher and manufacturer. She believes the U.S. has become such a melting pot of age, race, and other demographics spread out across disparate regions that fast-food operators have no way of singling out any one typical, everyday customer.

But this doesn’t mean quick serves can afford to ignore the makeup of the country, their markets, and their brand, Holman says.

2012 QSR Drive-Thru Study

How the best drive-thru operations in the industry make the wheels go ’round.

Taco Bell has the second fastest drive thru in quick service.

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.

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