Ken Cutshaw has worn many hats in his illustrious career. The native Tennessean and lawyer by trade was an executive for the 1982 World Exposition; acted as a campaign manager for a 1984 U.S. Senate campaign; served in the U.S. government with the Reagan and Bush administrations; and cofounded a private university in the nation of Georgia.
Sam Oches is <i>QSR</i>’s editor.
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Editor’s Note: A state Supreme Court judge in Manhattan invalidated the sugary beverage ban after this article was originally published. Mayor Bloomberg has stated that he intends to fight the ruling.
CKE, parent company of Hardee’s and Carl’s Jr., doesn’t have any stores in New York City. In fact, it doesn’t have any in the Empire State at all.
It’s the first week of classes, and students at the University of North Carolina at Chapel Hill are bustling through Lenoir Hall, home to a dining hall and food court that feed many of the 30,000 Tar Heels on campus.
There is no average quick-service customer.
Or so says Kim Holman, director of marketing for Wixon Inc., a flavor researcher and manufacturer. She believes the U.S. has become such a melting pot of age, race, and other demographics spread out across disparate regions that fast-food operators have no way of singling out any one typical, everyday customer.
But this doesn’t mean quick serves can afford to ignore the makeup of the country, their markets, and their brand, Holman says.
The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.
There’s a man who panhandles at a North Carolina grocery store every day, even in the intense, humid summers. His faithful dog, Sugar, keeps him company as passing motorists hand him money or maybe a small bag of groceries.