Sam Oches

Sam Oches is <i>QSR</i>&rsquo;s editor.
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The World Traveler

Ken Cutshaw has worn many hats in his illustrious career. The native Tennessean and lawyer by trade was an executive for the 1982 World Exposition; acted as a campaign manager for a 1984 U.S. Senate campaign; served in the U.S. government with the Reagan and Bush administrations; and cofounded a private university in the nation of Georgia.

Meet Your Consumer

There is no average quick-service customer.

Or so says Kim Holman, director of marketing for Wixon Inc., a flavor researcher and manufacturer. She believes the U.S. has become such a melting pot of age, race, and other demographics spread out across disparate regions that fast-food operators have no way of singling out any one typical, everyday customer.

But this doesn’t mean quick serves can afford to ignore the makeup of the country, their markets, and their brand, Holman says.

2012 QSR Drive-Thru Study

How the best drive-thru operations in the industry make the wheels go ’round.

Taco Bell has the second fastest drive thru in quick service.

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.

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