Zachary Goldstein

The Race for Long-Term Customer Loyalty

Identifying, rewarding, and retaining your best customers is one of the hardest challenges for any restaurant. It’s both a marathon and a sprint, and with loyal customers spending 67 percent more than new ones, it’s a race you can’t afford to lose. The right loyalty program can help get more customers across the finish line.

Traditional plastic-card loyalty programs have long been the gold standard for restaurants, but recent data suggests that consumers simply aren’t engaging with them like they used to.