FoodThink: Consumers Want Customization, Variety

Millenials are increasingly the target for many quick-service restaurant offerings, including Taco Bell's new breakfast menu.

In a recent report from Suillivan Higdon & Sink FoodThink titled "QSRs and America's Changing Tastes," researchers highlighted quick-service restaurant consumer trends, from more desire in menu variety to the differences between what women and men look for in a quick-service restaurant. Senior FoodThink researcher Erika Chance answered QSR Magazine's questions about the report.