Avoiding the Fro-Yo Bubble

Frozen-yogurt brands diversify to combat market saturation.
Fast food yogurt brands grow beyond dessert market with fresh offerings.
Forever Yogurt founder Mandy Calara developed a new concept, Bee & Tea, that offers boba milk tea and baos.

With speculation swirling that the frozen-yogurt market might be nearing a saturation point, fro-yo operators are working hard to diversify their concepts for long-term sustainability.

Some brands are building out their product lineup, making room on their menus for items like smoothies, coffee, juice, and a range of food offerings. Other brands, meanwhile, are squeezing into smaller footprints or repurposing existing stores as new concepts.