Hoopla! Frozen Yogurt will be opening the doors to its 10th location at 130 Route 303 in West Nyack, New York. Since the opening of its first location in Binghamton, New York, last July, Hoopla has grown to nine locations across the state. While some contend fro-yo concepts are perhaps saturating the marketplace, Hoopla! has carved out a formula that attracts and sustains sales throughout the year.