With St. Patrick’s Day fast approaching, Arby’s will launch a Buy One, Get One Free deal featuring its Reuben sandwich, valid during the weekend of March 15–17. The Arby’s Reuben sandwich is stuffed with corned beef and topped with melted Swiss cheese, sauerkraut, and Thousand Island dressing. This Irish-themed sandwich is the ideal for a St. Patrick’s Day celebration.
Recognizing the potential sales lift that seafood items produce during the Lenten season, many quick-serve chains are once again launching fish-based LTOs in preparation of Lent, which starts March 5. And with more pressure to stand out from an increasingly competitive field, many brands are enhancing their menu and marketing programs to get better exposure for their seafood LTOs.
This year’s more innovative seafood offerings include items like Mojo Fish Tacos from Tropical Smoothie Café and Norway Lobster Bites from Long John Silver’s.
The Arby’s Brand is entering 2014 strong, posting annual same-store sales figures that outperformed the quick-serve industry in 2013.
For calendar year 2013, Arby’s System SSS increased 2.8 percent versus +0.2 percent for the quick-serve industry overall (according to data from the NPD Group), representing 2.6 percentage points of outperformance. During the fourth quarter of 2013, Arby’s achieved its 13th consecutive quarter of same store sales growth.
Roll tape. Two women behind a cluttered counter smile into the camera, a range of designer outfits framing the wall behind them. They talk of a dream to open a business, a love for their corner of Washington, D.C.
Cut to individual glimpses of two men, one laughing as he sits on an orange leather sofa, the other staring contentedly into the camera, a disheveled artist’s studio enclosing him, paints splashed on the background wall. Voiceovers talk of music, of art, of the investment the community makes into these things.
Arby’s Restaurant Group Inc. appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended earlier this month.
As Arby’s advertising agency, Fallon will lead the strategic creative development and implementation for the brand’s television, radio, print, and digital channels.
The Alaska Seafood Marketing Institute (ASMI) partnered with Arby’s for the re-release of the chain’s fish sandwich, the Reel Big Fillet. This limited-time offer is part of the chain’s continued commitment to providing innovative, quality products while also using sustainable resources.
The Reel Big Fillet is a sampling of wild-caught Alaska Pollock, sourced from the state of Alaska’s North Pacific Sea. This sandwich is served hot and topped with a tartar sauce to enhance the natural flavors of the fish.
ARCOP Inc., the national supply chain cooperative for Arby’s Restaurant Group Inc., honored Willow Run Foods Inc. with the 2013 Distributor of the Year Award.
The Distributor of the Year Award is an annual honor that identifies Arby’s highest-achieving distributor partner who has provided superior levels of service and support to the Arby’s system.
Arby’s announced its signature sauces, Arby's Sauce and Horsey Sauce, are available by the bottle nationwide at Arby's restaurants for a limited time. To celebrate the launch of the bottled sauces, Arby’s advertising agency CP+B turned guests' “Saucepocalypse” stories into ‘50s-style horror movie posters.
Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities during lunch, dinner, and, increasingly, snacking periods.
PunchTab, the omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group Inc., Bareburger, and Così, have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows customers are 2.5 times more likely to buy when engaged on multiple channels.