Arby's

Arby's SSS Outpaced the Industry in 2013

The Arby’s Brand is entering 2014 strong, posting annual same-store sales figures that outperformed the quick-serve industry in 2013.

 

For calendar year 2013, Arby’s System SSS increased 2.8 percent versus +0.2 percent for the quick-serve industry overall (according to data from the NPD Group), representing 2.6 percentage points of outperformance. During the fourth quarter of 2013, Arby’s achieved its 13th consecutive quarter of same store sales growth.

 

The Good Neighbor

Roll tape. Two women behind a cluttered counter smile into the camera, a range of designer outfits framing the wall behind them. They talk of a dream to open a business, a love for their corner of Washington, D.C.

Cut to individual glimpses of two men, one laughing as he sits on an orange leather sofa, the other staring contentedly into the camera, a disheveled artist’s studio enclosing him, paints splashed on the background wall. Voiceovers talk of music, of art, of the investment the community makes into these things.

Arby’s Appoints Fallon as Creative Agency of Record

Arby’s Restaurant Group Inc. appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended earlier this month.

As Arby’s advertising agency, Fallon will lead the strategic creative development and implementation for the brand’s television, radio, print, and digital channels.

Arby’s Partners with ASMI to Release Reel Big Fillet

The Alaska Seafood Marketing Institute (ASMI) partnered with Arby’s for the re-release of the chain’s fish sandwich, the Reel Big Fillet. This limited-time offer is part of the chain’s continued commitment to providing innovative, quality products while also using sustainable resources.

The Reel Big Fillet is a sampling of wild-caught Alaska Pollock, sourced from the state of Alaska’s North Pacific Sea. This sandwich is served hot and topped with a tartar sauce to enhance the natural flavors of the fish.

Arby’s Selects Its 2013 Distributor of the Year

ARCOP Inc., the national supply chain cooperative for Arby’s Restaurant Group Inc., honored Willow Run Foods Inc. with the 2013 Distributor of the Year Award.

 

The Distributor of the Year Award is an annual honor that identifies Arby’s highest-achieving distributor partner who has provided superior levels of service and support to the Arby’s system.

 

Just Desserts

Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities during lunch, dinner, and, increasingly, snacking periods.

Arby’s, Bareburger, Così Connect with PunchTab

PunchTab, the omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group Inc., Bareburger, and Così, have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows customers are 2.5 times more likely to buy when engaged on multiple channels.

Something’s Cooking at Arby’s

Too many cooks in the kitchen? Not at Arby’s, where a new product-development program means the more ideas, the tastier.

The product-idea program, dubbed “Hey Chef Neville!,” was developed as a way for restaurant teams and corporate employees to submit new menu ideas to Arby’s culinary team, helmed by corporate executive chef Neville Craw.

Meant to foster a creative and collaborative environment, the initiative encourages employees to play an active role in the company, says Len Van Popering, senior vice president of product development and innovation at Arby’s.

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